~ Branded ~

~ Branded ~

“All I ever wanted to be was myself, but whenever I seemed to walk out the door, everyone was trying to turn me into something else. The advertisers were trying to turn me into a consumer, the politicians were trying to turn me into a voter, the priests were trying to turn me into a believer, the men in suits wanted to turn me into some sort of executive. No matter what road or street I walked down, there was always someone there trying to shape and define me within their own little box of limitation. The world confused me. Being yourself should have been the easiest thing in the world, but often what should have been a simple act turned out to be an act of defiance and rebellion. Everybody and everything wanted to warp and convert you – wanted to brand you with their specific iron prod of identity. And more or less they were all successful. Upon those streets I watched powerful human-beings converted into rigid-minded citizens. I saw them reduced to fervent consumers, to celebrity followers, to proudly overworked employees. I saw human-beings no longer defined by their heart and soul and spirit, but by their social status and economic value. No matter how I tried to look at it, culture was the perpetrator of this crime against the individual. It herded all of us, took away our uniqueness and trapped us within boundary-defining pens of identity. The ones who fiercely followed their own inner voice were usually cast out from the herd and left roaming the wilderness alone. Naturally the question to me was whether or not to follow the herd or walk alone. It was a difficult one. To avoid the searing heat of being branded by culture meant you had some element of integrity and individualism, but the cost of this was often isolation, alienation and – quite often – insanity.”